Apple Leads In Japanese And Korean Market As iPhone Market Shares Soars To 54{9fa2ae831048424756faedea87f44870cd2ea6d09bcfab62eb5dabc6b233e172}

The market research agency IDC recently released the Japanese mobile phone market report for the first quarter of 2023, including the overall mobile phone market for feature phones.

Apple’s iPhone has become a big winner in the market with a 53.8{9fa2ae831048424756faedea87f44870cd2ea6d09bcfab62eb5dabc6b233e172} share. Some media even describe the iPhone as a national mobile phone. In fact, When shipments in the Japanese mobile phone market fell, the iPhone’s decline was much lower than the average decline.

The report shows that in the first quarter of 2023, Japan’s overall mobile phone shipments were 7.75 million units, a decrease of 23.6{9fa2ae831048424756faedea87f44870cd2ea6d09bcfab62eb5dabc6b233e172} compared to the same period last year. The iPhone was only reduced by 13.1{9fa2ae831048424756faedea87f44870cd2ea6d09bcfab62eb5dabc6b233e172}, but Android mobile phone shipments fell by 33.6{9fa2ae831048424756faedea87f44870cd2ea6d09bcfab62eb5dabc6b233e172}.

If only counting smartphones, iPhone shipments reached 4.17 million units, accounting for 55{9fa2ae831048424756faedea87f44870cd2ea6d09bcfab62eb5dabc6b233e172} of the Japanese market, while Android phones shipped 3.42 million units, accounting for only 45{9fa2ae831048424756faedea87f44870cd2ea6d09bcfab62eb5dabc6b233e172} of the market. 80{9fa2ae831048424756faedea87f44870cd2ea6d09bcfab62eb5dabc6b233e172} of the iPhones sold in Japan are 64GB and 128GB versions, and most consumers prefer the older iPhone 11, iPhone 12 and iPhone SE (third generation).

Japanese brands Sharp, Fujitsu and Kyocera rank second to fourth in the Japanese smartphone market, each accounting for 13{9fa2ae831048424756faedea87f44870cd2ea6d09bcfab62eb5dabc6b233e172}, 8.3{9fa2ae831048424756faedea87f44870cd2ea6d09bcfab62eb5dabc6b233e172} and 6.4{9fa2ae831048424756faedea87f44870cd2ea6d09bcfab62eb5dabc6b233e172} of the market share, while Korean brand Samsung ranks 6.0{9fa2ae831048424756faedea87f44870cd2ea6d09bcfab62eb5dabc6b233e172} four.

Kyocera announced in mid-May that it would stop producing consumer-grade mobile phones and only retain the enterprise mobile phone business. They admitted that the mobile phone business is unprofitable.

Some analysts pointed out that Chinese brands are attacking the Japanese market with cheap mobile phones, which is one of the reasons for Kyocera’s withdrawal.


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